When you visit our website or use our mobile applications, we may collect certain information by automated means, using technologies such as cookies, pixel tags, browser analysis tools, server logs and web beacons. We do not, however, use tracking or cookie technology on pages of our websites that provide notice and access hosting services to public companies.
When you visit our website, we place cookies on your computer. Cookies are small text files that websites send to your computer or other Internet-connected device to uniquely identify your browser or to store information or settings in your browser. Cookies allow us to recognize you when you return. They also help us provide a customized experience and enable us to detect certain kinds of fraud. In many cases, you can manage cookie preferences and opt-out of having cookies and other data collection technologies used by adjusting the settings on your browser. All browsers are different, so visit the “help” section of your browser to learn about the privacy settings that may be available.
We may also use Flash Cookies (also known as Local Stored Objects) and similar technologies to personalize and enhance your online experience. The Adobe Flash Player is an application that allows rapid development of dynamic content, such as video clips and animation. We use Flash cookies for security purposes and to help remember settings and preferences. We do not use Flash cookies or similar technologies for behavioral or interest-based advertising purposes. To manage Flash cookies, please see Adobe’s website at http://kb2.adobe.com/cps/526/52697ee8.html or visit www.adobe.com.
In connection with Broadridge marketing efforts, we may use pixel tags, including the Outbrain Pixel, and web beacons. Pixel tags and web beacons are tiny graphic images placed on website pages or in our emails that allow us to determine whether you have performed a specific action. When you access these pages or open or click an email, the pixel tags and web beacons generate a notice of that action. These tools allow us to measure response to our communications and improve our web pages and promotions. Information collected using these technologies in our e-mails may be associated with the recipient’s e-mail address.
We collect many different types of information from cookies and other technologies. For example, we may collect information from the device you use to access our website, your operating system type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. Our server logs also record the IP address assigned to the device you use to connect to the Internet. An IP address is a unique number that devices use to identify and communicate with each other on the Internet. We may also collect information about the website you were visiting before you came to Broadridge and the website you visit after you leave our site.
In many cases, the information we collect using cookies and other tools is only used in a non-identifiable way, without any reference to personal information. For example, we use information we collect about all website users to optimize our websites and to understand website traffic patterns. In some cases, we do associate the information we collect using cookies and other technology with your personal information. This Privacy Statement applies to the information when we associate it with your personal information.
Browser Tracking Information
On some of our sites, such as www.broadridge.com and Advanced Annual Meeting Solutions’ websites (the Shareholder Forum and Virtual Shareholder Meeting, which may be customized for the Business Owner), and mobile applications Broadridge directly or through third parties uses Google Analytics, Adobe Analytics, and/or Demandbase, Inc.’s (“Demandbase’s”) web analytics to provide Broadridge or its clients with information about the use of Broadridge’s websites.
Broadridge also uses web analytics tools provided by Adobe. These tools provide similar reporting and analytics functions. To learn more about privacy and the Abode analytics products and to exercise your privacy choices with Adobe, please visit the Adobe Privacy Center located at http://www.adobe.com/privacy/marketing-cloud.html.
Broadridge provides Demandbase with the IP addresses recorded by Broadridge’s server logs of visitors to Broadridge’s sites. Demandbase’s web analytics then identify information about visitors to Broadridge’s sites, including, without limitation, industry, size, location and revenue, based on Demandbase’s extensive database of company IP addresses. By using the Broadridge websites, you consent to the processing of your IP address and data about you by Demandbase in the foregoing manner.
Although our websites currently do not have a mechanism to recognize the various web browser Do Not Track signals, we do offer individuals choices to manage their cookie preferences as described above. To learn more about browser tracking signals and Do Not Track please visit http://www.allaboutdnt.org/.
Social Media Interactions and Interest-based Ads
Our websites may enable you to interact with us and others via social media platforms, such as Facebook, Google, Twitter, LinkedIn and Instagram. While we respect each social media platform’s privacy policies, we may collect personal information about you if you choose to use these tools.
We may display interest-based ads to you when you are using these platforms. These platforms allow us to personalize the ads that we display to you. We do not share any of your personal information with these platforms, although we may convert your email address into a unique number which can be matched by the platform with its user to allow delivery of the advertising. Although we do not provide any personal information to these platforms, they may gain insights about individuals who respond to the ads we display.
We may offer mobile applications that allow you to access your account, interact with us online and receive other information via your smartphone. All personal information collected by Broadridge via our mobile applications is protected by the terms of this Privacy Statement.
When you download our mobile applications, you may choose to allow us to obtain your precise location from your mobile device. We use this information to deliver personalized content to you and for our internal analytics purposes.
We may also offer automatic (or “push”) notifications. We will provide push notifications only to those individual who opt-in to receive such notifications from Broadridge. You do not have to provide location information to Broadridge or enable push notifications to use any of our mobile apps. If you have questions about location and notification privacy, please contact your mobile service provider or the manufacturer of your device to learn how to adjust your settings.
Can we change this Privacy Statement?
From time to time, we may update this Privacy Statement to reflect new or different privacy practices. We will place a notice online when we make material changes to this Privacy Statement. Additionally, if the changes will materially affect the way we use or disclose previously-collected personal information, we will notify you about the change.
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Third party cookies
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